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Basic marketing research

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Published by Dryden Press in Fort Worth .
Written in English

Subjects:

  • Marketing research.

Book details:

Edition Notes

Other titlesMarketing research
StatementGilbert A. Churchill, Jr.
SeriesThe Dryden Press series in marketing
Classifications
LC ClassificationsHF5415.2 .C49 1996
The Physical Object
Paginationxvii, 863 p. :
Number of Pages863
ID Numbers
Open LibraryOL819315M
ISBN 100030983673
LC Control Number95070063

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